• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

DNA Discounts

Award: Wood Pencil

Wood Pencil / PR / Reactive Response / 2019

Just in the middle of Trump’s wall debate, a brave decision was made: put a Mexican brand in the middle of those southern American’s beliefs with Aeromexico’s DNA Discounts.
Using our PR company strategy, the brand posted a campaign video just when people needed to raise their voices towards President Trump’s policies: the government's shutdown. The action immediately proved to be relevant starting a social debate and becoming a global phenomenon. A statement to support and stand against political controversy.

  • DNA Discounts

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again