DNA Discounts
Award: Wood Pencil
Wood Pencil / PR / Reactive Response / 2019
Just in the middle of Trump’s wall debate, a brave decision was made: put a Mexican brand in the middle of those southern American’s beliefs with Aeromexico’s DNA Discounts.
Using our PR company strategy, the brand posted a campaign video just when people needed to raise their voices towards President Trump’s policies: the government's shutdown. The action immediately proved to be relevant starting a social debate and becoming a global phenomenon. A statement to support and stand against political controversy.
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