Japanese food culture of donburi, a meal served directly on a bowl of rice, goes back to the Edo-period. While conventional donburi shops emphasize the “easiness,” the “Sukiyaki-don Kioizaka” opened its first fast-food donburi store in Ginza proposing the concept of “luxury” and “hospitality,” with a vision to develop international business. In the bowl of sukiyaki-don served by the hostess, there lies an intricate scene of Edo composed with food. The poster promotes the delicate taste and culture of Japanese food to the world with illustrations of the tale of sukiyaki packed into a bowl.
Imagine more than 1,000 pieces of the world's best design and advertising, plus free insights into why the work was awarded, how it was made, and it's significance in contemporary culture.Explore the Annual
D&AD Masterclasses power up careers and future proof businesses by focussing on the creative skills of tomorrow taught by the stars of today.Learn more