Japanese food culture of donburi, a meal served directly on a bowl of rice, goes back to the Edo-period. While conventional donburi shops emphasize the “easiness,” the “Sukiyaki-don Kioizaka” opened its first fast-food donburi store in Ginza proposing the concept of “luxury” and “hospitality,” with a vision to develop international business. In the bowl of sukiyaki-don served by the hostess, there lies an intricate scene of Edo composed with food. The poster promotes the delicate taste and culture of Japanese food to the world with illustrations of the tale of sukiyaki packed into a bowl.
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