In their first two years of earth, children grow seven sizes.
That’s a lot of clothes.
Petit Pli reduces waste, by combining fashion with aerospace engineering, to create innovative garments that grow with your child.
This inspired an identity influenced by the products expandable technology.
Along with photography which highlights product features and encourages exploration.
We also created a fun e-commerce packaging solution, extending the life of the FSC sourced cardboard by transforming a functional box into an object for play.