Arrive Alive wanted people to experience how any intoxication exponentially increases your risk of crashing, especially when drugs and alcohol are combined. And with marijuana legalization, it’s only getting worse.
Introducing “The Sobering Report”, an annual report that becomes more impaired the more you scroll, emulating the symptoms of combined intoxication. Users could choose to read the report clearly by pressing “view sober” demonstrating that the safest way to drive is 100% sober.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.