Bodybuilder
Award: Graphite Pencil
Graphite Pencil / Film Advertising / TV Commercials 41-60 seconds / 2019
We see a couple on a date at a restaurant. The guy is talking to the girl, trying to conquer her. The girl looks at him and notices something different to his skin. Suddenly, a bodybuilder comes out of nowhere. He gets oil from the guy’s face, and rubs it to his body. He does it very naturally. The guy and his date feel very awkward with the situation. The bodybuilder gets oil from the guys’ face a few more times, it’s still a very awkward situation. Then we end with the tagline “Don’t let oily skin steal the moment” and cut to product pack shot with its benefit “Long-lasting oil control”.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.