Say It With a Cactus
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Trends & Tactical Marketing / 2019
Nothing says I love you quite like flowers. But flowers need water. And sending them during Cape Town’s worst drought in 100 years was in-sensitive. Netflorist, South Africa’s biggest online florist, had to act fast: as the Cape was drying up, so was business.
Instead of telling people to say it with flowers, Netflorist told them to say it with a cactus. But after years of tradition, people needed convincing. So, for every cactus sent, we donated R10 to the National Drought Relief fund, on their behalf. Results: a 46% spike in sales, and thousands of Rands donated to the Drought Relief Fund.
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