World Record Egg utilised social media’s capabilities to connect people from all over the world by setting a challenge - to make an Egg the most-liked picture on Instagram. After surpassing its target in just over a week, it went on to develop a mental health campaign using the positivity garnered to address the negatives of the platform, resulting in a 73% rise in mental health screenings. The original image of the egg is now the most liked picture in internet history.
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