World Record Egg
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Trends & Tactical Marketing / 2019
World Record Egg utilised social media’s capabilities to connect people from all over the world by setting a challenge - to make an Egg the most-liked picture on Instagram. After surpassing its target in just over a week, it went on to develop a mental health campaign using the positivity garnered to address the negatives of the platform, resulting in a 73% rise in mental health screenings. The original image of the egg is now the most liked picture in internet history.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.