DNA Discounts
Award: Wood Pencil
Wood Pencil / Digital Marketing / Online Video & Viral Films / 2019
Just in the middle of Trump’s wall debate, a brave decision was made: put a Mexican brand in the middle of those southern American’s beliefs
We developed an action that integrated what US people are proven to love: discounts; with what they claim to hate: Mexico. Aeromexico gave Americans discounts that matched their Mexican relation in a DNA test results
With a limited production scheme, and a reduced crew we shot an online film that was posted during Trump’s shutdown and broke the internet becoming a viral phenomenon worldwide.
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