• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

DNA Discounts

Award: Wood Pencil

Wood Pencil / Digital Marketing / Online Video & Viral Films / 2019

Just in the middle of Trump’s wall debate, a brave decision was made: put a Mexican brand in the middle of those southern American’s beliefs
We developed an action that integrated what US people are proven to love: discounts; with what they claim to hate: Mexico. Aeromexico gave Americans discounts that matched their Mexican relation in a DNA test results
With a limited production scheme, and a reduced crew we shot an online film that was posted during Trump’s shutdown and broke the internet becoming a viral phenomenon worldwide.

  • DNA Discounts
  • DNA Discounts

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again