Ninjago Dragon Cam
Award: Shortlist
Shortlist / Digital Marketing / Social Video / 2019
Ninjago—one of LEGO’s most successful franchises—already had countless toys, a TV show, video games, books, magazines, and a feature-length film. But millions of kids around the world still wanted more content featuring the much-loved ninjas and dragons. So we created a stop-motion LEGO livestream that let fans see what their favorite characters get up to when not appearing on their show. The Dragon Cam ran 24/7 on YouTube and gave kids an innovative “behind the scenes” viewing experience. Anything could happen, and any moment could be inspiration for play.
