To generate community engagement in missing persons' cases, we created Facebook profiles for long term missing persons that use Facebook’s inbuilt facial recognition to search for them. For people to be a part of the search, they simply had to become a friend.
If an Invisible Friend is detected in a photo or video on the network, the profile automatically receives a notification and MPAN can investigate.
The campaign reached 2/3 of all Australians, was covered in over 30 countries, and led to MPAN’s most successful year ever with a host of new funding opportunities for 2019.
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