To generate community engagement in missing persons' cases, we created Facebook profiles for long term missing persons that use Facebook’s inbuilt facial recognition to search for them. For people to be a part of the search, they simply had to become a friend.
If an Invisible Friend is detected in a photo or video on the network, the profile automatically receives a notification and MPAN can investigate.
The campaign reached 2/3 of all Australians, was covered in over 30 countries, and led to MPAN’s most successful year ever with a host of new funding opportunities for 2019.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.