Traffic jams, busy streets, and crazy schedules. Our lifestyle has taken us further away from what used to matter – a closer connection with nature. Michelob Ultra Pure Gold – the 1st widely-available organic light lager – leveraged the desire for a more natural lifestyle with a film in which people break free from the chaos of the city and return to nature, discovering beer in its organic form. Inspired by a fitness trend called Animal Flow, this story starts with a light as gold as our beer and ends with hundreds of city dwellers enjoying our organic beer and embracing their natural side.
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