In 2018, the gun violence debate had reached gridlock. So, we offered up a different point of view that hadn’t been considered. We used a shooter’s POV to demonstrate how easily a shooter can go unnoticed if you don’t know the warning signs. The film tricks the viewer into believing they are following a normal day at school, but the ending reveals they’ve been watching the POV of shooter throughout the film. The PSA was full of warning signs as seen from the shooter’s eyes – like isolation, bullying and a fascination with guns. Only by noticing the signs, would you ever notice the shooter.
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