• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Book Against Bias

Award: Wood Pencil

Wood Pencil / Branding / Brand Expression in Print / 2019

Unconscious bias prejudices 90% of people. Simple details on job application forms like name, sex and race can unconsciously affect the decision made, resulting in less diverse workplaces.

Creative industry initiative UpUp created Kkaptionn: a bias-free recruitment tool to find talent based on talent alone, first used by D&AD to open up the creative world to people from all backgrounds. No application forms. No portfolios. Just a wordless comic book that applicants can fill out in any way they see fit, and by supplying just their phone number, recruiters judge only the creativity on display

  • Book Against Bias

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again