In their first two years of earth, children grow seven sizes.
That’s a lot of clothes.
Petit Pli reduces waste, by combining fashion with aerospace engineering, to create innovative garments that grow with your child.
This inspired an identity influenced by the products expandable technology.
Along with photography which highlights product features and encourages exploration.
We also created a fun e-commerce packaging solution, extending the life of the FSC sourced cardboard by transforming a functional box into an object for play.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.