West Coast Tasmania
Award: Graphite Pencil
Graphite Pencil / Branding / Brand Expression in Print / 2019
The West Coast of Tasmania is remote, has a declining population and a struggling economy. The region needed a new breath of life that could revive the region and increase tourism. A new open source identity was developed with the local community that reframes the region’s harsh conditions and perceived weaknesses as compelling provocations and anecdotes. Each town, local business and community organisation now plays a role in collectively shaping a cohesive identity for the region.
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