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The Sound of Philips

Award: Shortlist

Shortlist / Branding / Sonic Branding / 2019

Philips challenged us to define their sonic identity to give the brand a distinctive mark in sound and music. How people experience the brand every day through advertising, products, and services is the core for building their business - and sound is integral to this. We recorded samples from the human body and a Philips lightbulb - their founding product, combining them to create a Philips Instrument. The playable instrument provides a flexible sound palette that is uniquely Philips and can create music or sounds for all of their touch-points, increasing brand consistency and strength.

  • The Sound of Philips

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