• D&AD Impact 2019
    Deadline: 25 Sept
  • Deadline: 25 Sept
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The Kawaii Tweak Hazard Song

Award: Shortlist

Shortlist / Branded Content & Entertainment / Fiction Film up to 5 mins / 2019

GATSBY PERFECT SKIN LOTION is a men’s skincare product. There is a strong perception in Japan that skincare is something only women do, and men’s cosmetics brands are flocking to create campaigns to build a culture of men’s skincare.

It is in that context that GATSBY released a web video about “photo filter apps,” which is a highly relatable theme among our target demographic of men in their 20’s.

The video got picked up by more than 50 media outlets, including television programs.

  • The Kawaii Tweak Hazard Song

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