Damsun – In the Moment
Award: Graphite Pencil
Graphite Pencil / Branded Content & Entertainment / Sponsored / 2019
“In the moment” by Damsun is a music video produced as part of a Bacardi competition to find new Caribbean artists. This track was the overall winner and the music video was produced and paid for by Bacardi. The video tells the story of an overworked middle-aged couple who run a Caribbean restaurant in NYC. Tensions run high between the couple as orders flood in. But when the Damsun track plays on the radio they both become entranced by the beat, and “in the moment” they forget their troubles and let loose with dance through the restaurant together.
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