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Tentacled Brain Sacs

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Radio & Audio / 2018

All over the world, people are eating squid. After all, it's delicious especially crisp calamari dunked in mayo. Which is surprising considering how gross a raw squid looks. Here, Hellmann's pays homage to the first person to ever eat a squid – what a brave soul they must have been.

  • Tentacled Brain Sacs
  • Tentacled Brain Sacs

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