Nothing Beats a Londoner
Yellow Pencil / Writing for Advertising / Writing for Film Advertising / 2018
Nike's joyful film celebrates the passionate, enterprising and fiercely competitive young Londoners who shape the city.
Real London; real kids, authentic language, true stories, cult locations, iconic tracks and a supporting cast made up of London’s most influential figures. It was released scene by scene via the kids’ own Instagram channels, quickly becoming the #1 trending video on YouTube.
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