What Do You Hear?
Award: Wood Pencil
Wood Pencil / Radio & Audio / Radio Advertising Campaigns / 2018
People with depression often interpret things in a much darker way than they actually are. In this Mind campaign, three famous artists created melancholic covers of famous pop songs that aren't dark at all. Lyrics about love, space travel and break-ups were given a sombre twist in the context of suicide prevention.
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