• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
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Coming Of Age

Award: Graphite Pencil

Graphite Pencil / Press Advertising / Press Advertising Campaigns (Local) / 2018

Breast cancer can affect girls as young as 18. Yet cancer is the last thing on a young girl’s mind. And so are breast self-examinations. By referencing popular coming-of-age activities, this campaign reminded girls that the arrival of newfound freedoms is also a good time to adopt life-saving breast checks.

  • Coming Of Age
  • Coming Of Age
  • Coming Of Age
  • Coming Of Age
  • Coming Of Age
  • Coming Of Age

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