Coming Of Age
Award: Graphite Pencil
Graphite Pencil / Press Advertising / Press Advertising Campaigns (Local) / 2018
Breast cancer can affect girls as young as 18. Yet cancer is the last thing on a young girl’s mind. And so are breast self-examinations. By referencing popular coming-of-age activities, this campaign reminded girls that the arrival of newfound freedoms is also a good time to adopt life-saving breast checks.
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