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The Soy Sauce Prints

Award: Graphite Pencil

Graphite Pencil / Press Advertising / Press Advertising Campaigns (National) / 2018

Too much soy sauce can ruin a dish's flavour, too little and the natural flavour isn’t enhanced. With this in mind, this campaign tapped a Gyotaku artist – or fish printer – to use just the right amount as ink on Washi paper to bring illustrations of food to life.

  • The Soy Sauce Posters
  • The Soy Sauce Posters
  • The Soy Sauce Posters
  • The Soy Sauce Posters
  • The Soy Sauce Posters
  • The Soy Sauce Posters
  • The Soy Sauce Posters
  • The Soy Sauce Posters
  • The Soy Sauce Posters - Flounder Fish

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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