Loving "It"
Award: Wood Pencil
Wood Pencil / PR / Creative Use of Media / 2018
When IT returned to cinemas, Burger King seized the opportunity to troll rival MacDonald's. Right before the credits ran at the German premiere, the brand 'hijacked' two spotlights and projected them onto the screen. The first read: "The moral is: never trust a clown," while the other showed the Burger King logo.
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