Too much soy sauce can ruin a dish's flavour, too little and the natural flavour isn’t enhanced. With this in mind, this campaign tapped a Gyotaku artist – or fish printer – to use just the right amount as ink on Washi paper to bring illustrations of food to life.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.