D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

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Tomorrow's News

Award: Wood Pencil

Wood Pencil / Media / Use of PR / 2018

The message behind this film is simple: shootings can be stopped if you know the signs. That's the premise behind this fictitious news report about a shooting that's expected to happen tomorrow. The piece was shared in 146 countries, earned over a billion impressions, and helped Sandy Hook Promise surpass its fundraising goal of $1 million.

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