Tomorrow's News
Award: Wood Pencil
Wood Pencil / Media / Use of PR / 2018
The message behind this film is simple: shootings can be stopped if you know the signs. That's the premise behind this fictitious news report about a shooting that's expected to happen tomorrow. The piece was shared in 146 countries, earned over a billion impressions, and helped Sandy Hook Promise surpass its fundraising goal of $1 million.
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