D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Converticals

Award: Wood Pencil

Wood Pencil / Media / Use of Mobile / 2018

Many millennials think DIY is complicated. To prove otherwise, Lowe’s used Instagram Stories in a whole new way by using over 60 micro-clips in each story. Clips were so short, they automatically skipped forward to transform a vertical, Instagram- sized room without the viewer lifting a finger. Users could then purchase anything by swiping up to the store where all the items were preloaded ready for the cart.

  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals
  • Converticals

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again