Many millennials think DIY is complicated. To prove otherwise, Lowe’s used Instagram Stories in a whole new way by using over 60 micro-clips in each story. Clips were so short, they automatically skipped forward to transform a vertical, Instagram- sized room without the viewer lifting a finger. Users could then purchase anything by swiping up to the store where all the items were preloaded ready for the cart.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.