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IT WAS THIS HIGH

Award: Graphite Pencil

Graphite Pencil / Media / Use of Outdoor / 2018

Japanese media coverage and interest in disaster preparedness have dwindled since 2011's devastating earthquake. So Yahoo! JAPAN decided to re-imagine the sheer scale of the disaster by drawing a 16.7-metre-high line on a Tokyo landmark. As a result, the public were reminded once again of the importance of being vigilant.

  • IT WAS THIS HIGH
  • IT WAS THIS HIGH

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