D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Google Home of The Whopper

Award: Graphite Pencil

Graphite Pencil / Media / Use of Interaction / 2018

Burger King’s signature sandwich, The Whopper, is full of fresh ingredients and taste qualifiers – so many that it can’t possibly fit inside a 15-second US TV media buy. So, instead, it turned to voice-activated virtual assistant Google Home, and intentionally activated it to finish the message by reading The Whopper’s Wikipedia entry. What followed became the first ever ad that used a voice-activated assistant to extend a TV spot.

  • Google Home of The Whopper
  • Google Home of The Whopper
  • Google Home of The Whopper
  • Google Home of The Whopper
  • Google Home of The Whopper
  • Google Home of The Whopper

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again