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Sweet Change

Award: Graphite Pencil

Graphite Pencil / Media / Use of Retail / 2018

India is a cash economy, and therefore there's always the problem of change. So shopkeepers tend to give candy when there's a shortfall, which often means customers losing one, two, five or even ten bucks. So Paytm, an e-wallet brand, launched another candy - Paytm Sweet Change, which allows customers to redeem for actual currency.

  • Sweet Change
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  • Sweet Change

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