Fearless Girl
Award: Yellow Pencil
Yellow Pencil / Integrated / Earned Media/Large Business (over 500 employees) / 2018
On the eve of International Women’s Day, the symbol of corporate America – Wall Street's Charging Bull – was challenged with a bronze statue of a defiant girl. 'Fearless Girl' quickly moved beyond its original commission for a gender diversity initiative to become a symbol of female empowerment.
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