Swear Like a Mother
Award: Wood Pencil
Wood Pencil / Integrated / Integrated/Large Business (over 500 employees) / 2018
Kraft's campaign celebrates imperfect parents. For Mother's Day, it enlisted a swearing expert to reassure mums that although 74% of them have sworn in front of their kids, it's really ok. Even if they do, they can make things right again with a bowl of Mac & Cheese.
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