More Than A Game
Award: Wood Pencil
Wood Pencil / Integrated / Earned Media/Large Business (over 500 employees) / 2018
The team behind the launch of FIFA 18 wanted to prove the virtual game could influence the real version. So a new skill move, 'El Tornado' was hidden in the game. A film announced it, with millions hunting for the secret combo. In-game trick uploads, real life attempts and spin-offs into music, apparel and other brands ensued.
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