Until We All Belong
Award: Wood Pencil
Wood Pencil / Integrated / Integrated/Small Business (under 50 employees) / 2018
Airbnb set out to lead a mass conversation in support of Australian marriage equality. Committing its entire brand budget for 2017, #UntilWeAllBelong launched and was centred on an incomplete wedding ring symbolising the inequality issue. Over 110,000,000+ media impressions later turned the campaign into the biggest corporate push for any LGBTIQ issue in history.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.