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Until We All Belong

Award: Wood Pencil

Wood Pencil / Integrated / Integrated/Small Business (under 50 employees) / 2018

Airbnb set out to lead a mass conversation in support of Australian marriage equality. Committing its entire brand budget for 2017, #UntilWeAllBelong launched and was centred on an incomplete wedding ring symbolising the inequality issue. Over 110,000,000+ media impressions later turned the campaign into the biggest corporate push for any LGBTIQ issue in history.

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