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Old Spice - We Make Scents for Men

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 1-20 seconds / 2018

Deodorant scents aren't always known for being the finest. That space is usually reserved for fancy and pricey colognes. The truth is, Old Spice has an expert team of scent scientists who create smells that consistently outperform expensive colognes. For the launch of the new Captain and Ambassador deodorants, the brand took aim at the tropes of the high-end fragrance world.

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