Old Spice - We Make Scents for Men
Award: Wood Pencil
Wood Pencil / Film Advertising / TV Commercials 1-20 seconds / 2018
Deodorant scents aren't always known for being the finest. That space is usually reserved for fancy and pricey colognes. The truth is, Old Spice has an expert team of scent scientists who create smells that consistently outperform expensive colognes. For the launch of the new Captain and Ambassador deodorants, the brand took aim at the tropes of the high-end fragrance world.
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