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Together Forever

Award: Wood Pencil

Wood Pencil / Film Advertising / Tactical Film Advertising / 2018

Here is a love song from Europe reminding Brits that while they may be exiting the EU, Europe will never leave their DNA. This is the central notion behind Ancestry's DNA product, a service that reveals a person's ethnic make-up. A cast of Europeans were assembled to sing Rick Astley’s 'Together Forever', while the ad revealed the average Brit is 60% European.

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