This film was made to highlight Audi’s driver-assist technology. The ad includes a series of cars using state-of-the-art technology to better handle the clowns drivers may find on the road. The biggest challenge was getting the tone right ensuring the Audis looked glorious amid the chaos, whilst illustrating the brains of the cars. The film also invited viewers to Shazam the beautifully arranged backing track to receive more information.
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