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Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 1-20 seconds / 2018

Fruit by the Foot was a stagnant brand hit hard by competition from candy and snack brands. As part of its reinvigoration plan, this film plays up its unique difference – the impressive foot of fun in each pack. The campaign appealed to young consumers and drove strong sales.

  • General Mills " I Love My Fruit by the Foot " Campaign_ Tongue
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