OVO Energy "Get Mad"
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2018
OVO Energy’s aim was to create a noisy, unapologetic campaign. They wanted people to get mad. This film features everyday appliances plugged into the earth to symbolise how renewables can power the world. Snippets from the iconic 'Get Mad' speech from the film are a rousing call to action, while the film is set to thrash metal band Slayer's 'Raining Blood'.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.