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Together Forever
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2018
Here is a love song from Europe reminding Brits that while they may be exiting the EU, Europe will never leave their DNA. This is the central notion behind Ancestry's DNA product, a service that reveals a person's ethnic make-up. A cast of Europeans were assembled to sing Rick Astley’s 'Together Forever', while the ad revealed the average Brit is 60% European.
Credits
Advertising Agency
- Droga5 London
- Droga5 London
Production Company
Chief Creative Officer
- David Kolbusz
Designer
- Aithche Smyth
Executive Creative Director
- Rick Dodds
- Steve Howell
Senior Art Director
- Charlene Chandrasekaran
Senior Copywriter
- Dan Morris
Sound Design & Mix
- Mike Bamford
- String and Tins
Sound Designer
- Rohan De Livera
- Andrea Saccardo
- Jim Stewart
Account Director
- Natasha Rich
Agency Producer
- Gemma Knight
Awards Manager
- Marc Davies
Head of Strategy
- Toto Ellis
Senior Account Manager
- Callum Raines
Strategist
- Farah Dib
Client
- Ancestry
- Ancestry
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