Nike's joyful film celebrates the passionate, enterprising and fiercely competitive young Londoners who shape the city.
Real London; real kids, authentic language, true stories, cult locations, iconic tracks and a supporting cast made up of London’s most influential figures. It was released scene by scene via the kids’ own Instagram channels, quickly becoming the #1 trending video on YouTube.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.