Lidl - The Cheapest Christmas Ad
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2018
The deluge of expensive Christmas ads – including a big budget Edeka spot – posed a question for Lidl. Could it produce one that was just as heartwarming, but on a small budget? This film replicates Edeka's offering using cardboard, glue and a meticulous love of detail.
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