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Samsung, Ostrich

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2018

To launch Samsung’s new 'Do What You Can’t' tagline, it crafted a story that brought that philosophy to life in a spectacular and unexpected way. The film sees Faye the ostrich accidentally getting a VR headset stuck on her head, with a running flight simulator playing. Suddenly, a bird that has never flown gets her first taste of flight.

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