MINI JCW TV
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2018
In 1964, at the start of Rallye Monte Carlo, almost everyone doubted the MINI. Everyone but one man, John Cooper, whose unwavering determination eventually silenced the symphony of the cynics. Comments like "sweet little tin can", "big dreams with small chances," and "surely will be defeated" are woven together into an intricate tension-filled soundtrack.
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