KFC Suppertime Stories
Award: Wood Pencil
Wood Pencil / Experiential / Community Experience / 2018
This campaign, to promote the KFC Bargain Bucket, combines African storytelling with packaging design linked to built-in mobile technology. Bespoke bucket sleeves directed customers to a mobile app, where they could unlock original suppertime stories. When placed face-down on the table, the phone’s sensor automated the selected audio story, bringing the bucket to life with sound, light and vibration.
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