Dyslexic Sperm Bank
Award: Wood Pencil
Wood Pencil / Experiential / Out-of-Home / 2018
Introducing the world’s first Dyslexic Sperm Bank, courtesy of new charity Made By Dyslexia. Hidden cameras captured the shifting perceptions of people on learning about the condition's positive attributes, as well as the extraordinary people who have had it. Steve Jobs, Richard Branson, Leonardo da Vinci, Albert Einstein and John Lennon to name a few.
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