Wood Pencil / Direct / Direct Response/Press & Poster / 2018
After a disaster strikes, evacuation centres can be stressful, miserable experiences where evacuees lack essentials for daily life. This fun treasure hunt-style method of disaster preparation encourages families to prepare evacuation kits, with 23,000 households taking part. Of those who viewed the spread, 81.2% said they were better informed.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.