Emergency Collectibles
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Press & Poster / 2018
After a disaster strikes, evacuation centres can be stressful, miserable experiences where evacuees lack essentials for daily life. This fun treasure hunt-style method of disaster preparation encourages families to prepare evacuation kits, with 23,000 households taking part. Of those who viewed the spread, 81.2% said they were better informed.
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