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Google Home of The Whopper
Award: Yellow Pencil
Yellow Pencil / Direct / Direct Response/Film Advertising / 2018
Burger King’s signature sandwich, The Whopper, is full of fresh ingredients and taste qualifiers – so many that it can’t possibly fit inside a 15-second US TV media buy. So, instead, it turned to voice-activated virtual assistant Google Home, and intentionally activated it to finish the message by reading The Whopper’s Wikipedia entry. What followed became the first ever ad that used a voice-activated assistant to extend a TV spot.
Credits
Advertising Agency
Production Company
Associate Creative Director
- Ricardo Casal
- Juan Javier Peña Plaza
Chief Creative Officer
- Anselmo Ramos
Creative Director
- Tony Kalathara
Director of Photography
- Chris Saul
Executive Producer
- Jasper Thomlinson
Film Director
- Kris Belman
Junior Art Director
- Richard Cruz
Junior Copywriter
- Dan Flora
Producer
- Renata Neumann
- Megan Porch
Editing
Account Executive
- Jenny Gobel
Account Planner
- Matías Candia
Account Supervisor
- Diandra Garcia
- Rafael Giorgino
Head of Brand Marketing
- Fernando Machado
Head of Global Production
- Veronica Beach
Managing Director
- Paulo Fogaça
Marketing Communications Lead
- Diego Suarez
Planning Director
- Jon Carlaw
Senior Account Director
- Carmen Rodriguez
Senior Business Affairs Manager
- Barbara Karalis
Client
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