ZAZI. Know Your Strength.
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail / 2018
Zazi is a women’s movement with a small share of voice, aiming to remind women of their inner strength. For this campaign, it created a set of five handcrafted nesting dolls, telling a woman's life story in stages. The doll went on a journey, passing from person to person including award-winning actresses, presenters and popular radio show hosts. It's story was heard by over 4.8 million people.
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