SelfieSTIX
Award: Wood Pencil
Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2018
SelfieSTIX is a specially designed phone accessory that attaches Pedigree DentaStix to a phone, so a perfect dog selfie can be taken. An app was created that added fun filters to selfies, with sophisticated facial recognition technology employed to cater for the extreme variation in dog faces.
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